"Design of layout in InDesign
Using InDesign, design a 8-page brochure for a fictitious travel agent.
The size of the brochure should be A5 (when it is folded).
Design the brochure in full color.
Use fake body copy, but create sensible headings.
Use titles, headings and images of your choice.
Be sure to pay attention to:
Choice of type
Choice of imagery
Use of layout and grid to communicate the content"
For this task I decided to make a travel brochure for my home country - Bulgaria. Although it is not a very popular place to travel to, the ones that do visit are usually amazed by the beauty and history of the country.
Bulgaria is well known for the good food, rose fields and low prices. We have our own language - Bulgarian and we use the Cyrillic alphabet.
The first Bulgarian empire was established in 681 AD and nowadays the population is a little more than 7 million people. The capital is Sofia located in the west, but it's the beaches at the Black Sea that are top tourist destination.
Now about the brochure - I started by reading the recommended book and watching the guide lesson by Nigel French. I knew that I wanted to do the brochure for Bulgaria when I saw that I have the task. First I did a research online to get an idea of different brochure layouts and ideas. I made some rough sketches to get me started.
After that I went to InDesign and started building up the layout. I had some trouble in the beginning with laying out the margins and grids for A5 format, but I eventually made it.
I placed the photo and text frames first and made sure everything is balanced. I then started by fitting up the photos first. After that I worked on the text, trying out different fonts. On day 1 I worked only on the first 4 pages and on day 2 finished the rest.
I also had to change my plan for the last pages and redid page 3 and 4, because I decided to include some "About us" information on the last side, instead of having both with hotels.
After I was done I asked for some feedback on the school forum and was advised to do a few changes with the fonts and spacing.
Final result:
Front and back cover
Page 1 and 2
Page 3 and 4
Page 5 and 6
PDF file:
Mockups:
Additional info:
The brochure is in standard A5 booklet style.
Front and back cover photo + photo in N1/page 1 and background photo in page 1 and 2 are made by me, rest are from freepik.com and google.
The fonts I used are: "Acumin Variable Concept - ExtraCondensed Bold" for the main titles and "Proxima Nova - Bold" for the subtitles, text and numbers.
All places and hotels used are real.
The logo for "Bulgaria Travel" was made by me just by combining an illustration with a fitting font. The other two logos on the last page are real companies.
Project was done over 2 days.
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