AW24 Task 5.3 Judge and box their personalities

Part 1

Create your own table with details about the archetypes we discussed today: Archetype, Traits, Example

Lover Jester Regular Joe Saint Boss Artist

Part 2

If you were creating a brand for your own portfolio, to represent your personality, which archetype would you choose? How would this archetype be presented with the:

• Overall visual style (use three descriptive words)

• Fonts (choose two fonts)

• Colour (create a colour palette)

• Layout (use three descriptive words to define this)

• Photography style (use three descriptive words to define this)

NOTE Choose only one of the archetypes for this task.

Part 1

Part 2

If I was to pick a archetype for my own brand it would be The Explorer.

Overall visual style - Inspirational, Unique, Exciting

Fonts - Impact, Avenir

Color - #FFFFFA, #FF7800, #000000, #8C8E8E, #008894

Layout - Modern, Dynamic, Clean

Photography style - Colorful, Active, Detailed