Part 2
Start working on Part 2 of the module assignment after completing lesson 1.2.
Create a brand positioning statement for Brodie’s Books using the template below. This should feature in your report.
Create a personality for Brodie’s Books. It is up to you how you want to figure this out: you can use brand archetypes or simply attribute things to your brand to form some kind of personality. Describe this personality in your report.
Create a mood board for Brodie’s Books by specifically looking at the visual elements below. This mood board is going to guide you in a stylistic direction before you even start with the logo design. Include this mood board as one of the pages in your report.
Find visual inspiration for all the following elements of the brand:
Typography (what kind of typography will go with the brand personality?)
Colour Palette (find inspiration for a colour palette – use Adobe Color if needed).
Pattern and texture (do you want a supporting pattern to use within your brand identity?)
Supporting visuals (photography/animation/illustration).
Answers:
Create a brand positioning statement for Brodie’s Books using the template below. This should feature in your report.
"To book lovers from all over the world, Broodie's Books is a place where they can enjoy what they are passionate about by creating different opportunities to interact with the community and help their clients find what they are looking for."
Create a personality for Brodie’s Books. It is up to you how you want to figure this out: you can use brand archetypes or simply attribute things to your brand to form some kind of personality. Describe this personality in your report.
- After reviewing the different brand archetypes, the one that was the closest to the goals of this brand is the "Everyman" brand archetype. The "Everyman" archetype is friendly, humble, honest, and practical. It makes the customers feel understood, included, warm, and part of the group. This brand aims to connect people and expand its community by offering exactly that.
Create a mood board for Brodie’s Books by specifically looking at the visual elements below. This mood board is going to guide you in a stylistic direction before you even start with the logo design. Include this mood board as one of the pages in your report.
For my moodboard I found different font styles, logo ideas, patterns, colors, and photos showing the mood I want for the brand.
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