First of all happy new 2021 to everyone! It might be the start of the year, but for us the first semester is almost finished. To prepare for our semester exam we are to work on a project involving creating a logo, brand style and everything necessary for a company to use.
"Product Description and Work Schedule
Prior to the Project Exam, you have to deliver a Product Description. This should include the name of the client, an organization profile, concept, business idea and problems to resolve. The description must also include a Work Schedule.
(See example under Resources on Moodle)
Project Criteria
The client can be real or fictitious as mentioned, however you are not allowed to use yourself as a client. A few ideas:
Create a new brand from scratch. Name, logo, print materials etc.
Take an existing brand that you think you could better and redesign it.
Approach a client and propose to do a project for them for free.
The finished products must be printed.
Some examples of products:
Logo
Brochure
Stationary design (business card, letters, envelopes, etc.)
Signs
Poster(s)
In addition to this, you have to design a Brand Style Guide which illustrates and describes the use of the products you have developed. This should also be included in your Schedule with the rest of the products. Add photos in the report to show the finished printed products which you are handing over to your client. (It is acceptable to make smaller mock-ups of big posters and signage.)"
My company of choice is the local shooting range that needs an update on logo design and a new brand style. The range has been doing well over the years, but modern times call for changes.
Project description:
And my work schedule:
PS: I might have to change things in the files, depending on the feedback I get.
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