My last assignment this week is "You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write‑up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like." So yeah...rice packaging :D I had an idea right after I read the task, but the ideas in my head are not as easy to represent in real life, especially when my Photoshop and illustrator skills are still rather limited. But with a lot of research and youtube tutorials, I managed to learn quite a lot. Since rice is the most popular food in Asia, that is my inspiration, lets see how that goes using the SCAMPER method.
1. Substitute
The most common rice package materials are paper or plastic which are designed to be cheap and easy to produce as rice is a very used food and it needs to be affordable for everyone. For my packaging I decided to go with a bamboo box and the rice in it would be wrapped with rice paper, the lid would be made of a thicker rice paper layer as well.
2. Combine
I decided to combine my rice package with another one, they will be sold as a set, one box with white rice and one with brown rice.
3. Adapt
Since my box will be solid I decided to put a transparent line that would help with seeing the amount of rice left in the box without having to open it.
4. Modify
With having two boxes instead of one, I decided to make them fit with each other for esthetics and easy storage. Each box shape will be one part of the famous "Yin Yang" symbol, with my logo serving as the spots on top.
5. Put to another use
The premium quality rice and fancy boxes could also be sold as gift sets and after the rice is consumed, the boxes could be used as storage boxes for a lot of different things.
6. Eliminate
By having a solid packaging I have eliminated the risk of the product getting damaged by outside factors, such as water and dust.
7. Reverse, Rearrange
For having a different than the usual look, I decided to have my letters vertically instead of horizontally.
I did some sketches of the logo and the box before going all in with the illustrator.
Final design:
After all this I moved to Adobe Illustrator to try and figure out how to make things look the way I want them to. I started with the logo. I wanted it to be simple but able to stand out. I also went with a different color pallet, than what I originally planned. End result:
Then when I moved to the box design itself. I wanted to use the same vector element as the one in the logo, so they match. Trying to figure out how to make 3D objects in Illustrator took me more time than I'd like to admit. After hours of work I even made the mistake to not save my progress and after the program crashed, I had to start all over again. Luckily I had learned and remembered the things I did the first time, so my second attempt went a lot faster and with much more ease.
I used a lot of shape building, shadow effects, masking, gradients and layers upon layers, to make my vision come to life. Sadly I did not save too much of my progression in illustrator, but I have a few ones.
Then I had to change the round shape in to the form I wanted to and add the lid to the box.
The end result:
My original idea was for the boxes to be made out of metal (tin), but I decided to go with the bamboo (wood) instead. I find this material more fitting and interesting. I tried to make the end result boxes as realistic as I could, but I'm not sure I did too well... :D I have a lot more to learn and improve, but so far I'm happy with the result.
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