"Name of establishment: Food & Malt
Background: Food & Malt is a collaboration between two friends, Anders Braathen and Even Vehla. Anders has a background as a master brewer at Brooklyn Brooklyn Brewery in New York and Nøgne Ø brewery in Grimstad. He also worked as a restaurant manager at Uncle Billy's Brew and Que in Austin, Texas, and as a cook at Rita's Bar and Diner in London. While abroad, the friends discovered Dude Food as a growing trend. But instead of kebabs and sausages as a meal, customers can enjoy homemade good quality food on the street or at a pub. With their new company “Food & Malt”, Anders and Even want to introduce this food culture to the Norwegian market, whilst combining it with the modern microbrewery trend.
Food: Good quality homemade lunches and evening snacks. A great selection of beers complement each meal.
Location: Meat Bazaar
Target Audience: Young urban individuals between the ages of 18 and 35 who are interested in culture, food, design, trends and the night scene.
Competitors: Do your own research about this and be sure to include it in your report.
Positioning Axis: Traditional with a modern twist. Dishes are affordable and range between 150 and 200 NOK.
Style Expressions: Hipster, letterpress, quality, homemade, professional.
The requirements for the logo are:
It should be simple and easily recognizable
Timeless. Try to use no more than 3 colors
The logo may contain a symbol / figure / ornament. This is optional."
I have made the report in InDesign, so I'll just post the whole file in PNG pictures. The mood board and brand style guide are a different format and file, but they are very close to the originals in the report.
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