Part A
Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of point of sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:
Can customers clearly see your product in your point of sale elements? Do you use your point of sale to also showcase your actual product?
Brand Integration Does it integrate with the brand’s look and feel?
Designed to sell! Does it persuade customers to buy your product?
Part B
Brand manual: Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of seven pages and include logo, colour scheme and chosen typography as well as the different elements produced during this four-week project period (brochure, infographic, packaging, point of sale). Hand in your brand manual as a PDF.
Point of sale:
Because the product that this company produces uses fresh ingredients like meat, veg and fruit, the product itself needs to be kept cold. Therefore I decided my display to be a fridge shelf to keep the dog food fresh.
Idea sketch:
The logo is displayed on top of the cooler together with the motto of the brand, so they are easy to see.
On both sides of the fridge, there are paper panels that provide the customers with additional information about the product. These panels can be folded back to fit the walls of the fridge if space is a problem.
The left panel consists of a large dog photograph (similar to the brochure and packaging design), an enticing title, and the logo on the bottom. The right panel has some information about the product borrowed and simplified from the infographic.
On the floor, we have dog paw stickers, arranged to form a trail that leads the customers to the display even if they are far away from it. This sticker is meant to grab the attention of customers and lead them to the product. The color of the footprint sticker can be customized in the process to best fit the type of floor a store has.
Final result created with a mockup in Adobe Illustrator:
PS: I had a really hard time trying to find a fridge mockup :)
On the sketch, I had planned to include brochure pockets on the left panel but decided to skip them since it made the design too busy.
I also created a small advertising wobbler that can be put on store aisles and direct customers to our product. Bright colors grab attention, so I made the wobbler white.
Brand manual:
PDF file:
Conclusion:
Overall I believe I have succeeded in creating a unique brand style for the company. I tried to create elements that fit with each other and are very similar in style. I am sure my work could be better, but I am happy with my results. :)
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