AW28 Task 9.1 Create a social media visual story

You’ve been asked to design a campaign to advertise a specific product: keto bars.

The purpose of the campaign is to get Instagram followers to click on the link on the Instagram account, view a specially designed product page, and purchase the product. You’ve been tasked with designing 3 graphics for Instagram posts. Use your creativity and the images on the website to get started.

After researching the website a bit I noticed that the brand identity is not as creative and unique as I would hope for it to be. They mainly use monotone, bright colors as backgrounds and do not use any unique elements. Would have preferred to also have better quality photos to work with and wouldn't need to use Photoshop to be able to change the backgrounds.

I wanted to challenge myself and create 3 completely different campaigns for the keto bars.

I made the campaigns on a 1080x1080 canvas since after doing some research I found that this size is optimal for Instagram posts.

1. For the first one, I wanted to play with the packaging colors and create a background that is the opposite. I made the background with the colors from the bar packaging with a slight gradient to help the product pop and be the center of attention. I used a font similar to the one on the package and added the logo in the bottom right corner.

I made this for only one of the bars, but it can be adjusted to fit the rest as well.

2. For the second I wanted to include more than one bar and a bit more text. After trying a few different options I went with this vertical line for the bars, and text on the sides. I do feel that it might be a bit too busy, but it should be able to catch the viewer's eye too.

3. For the last one, I wanted to try a different color palette and make it a bit more playful and dramatic. I picked a font that looks hand drawn for the paragraphs and a bold one for the title. I added some drawn elements like almonds on the background, arrows, and a circle for the call to action.

All files were exported as web files to be optimized for the web.