Lesson Task - Mood Board
"A mood board is a collage of images, text and colors to capture the feel and direction of a brand identity. Mood boards are essential...
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Desislava Ilieva
Nov 3, 20202 min read
Brand Positioning - Customer Profile
"Create two consumer profiles for a fictional client. You are free to choose the client and the product. " For this task I chose to...
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Desislava Ilieva
Oct 26, 20204 min read
Lesson Task - Understanding Ideals
"Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop...
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Desislava Ilieva
Oct 20, 20205 min read
Learning Task – Understanding Positioning
The lesson theme for this academic week is logos. First task we need to work on is understanding positioning in logos. 1. Look at the...
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Desislava Ilieva
Oct 7, 20202 min read
Lesson Task – Color Theory - Book cover
Design a book cover for one of the following: a.) “Rosemary’s Baby” by Ira Levin: use complementary colors to express anguish and...
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